Posted Date:23 May 2018
Manager - SEO/ Search Engine Optimization
Acelerar Technologies Pvt Ltd
||3-6 years |
|Number Of Vacancies
||3.0 -5.0 lacs P.A.
||NOT MENTIONED |
A Search Engine Optimisation Manager will be responsible for the search engine optimization (SEO) and continued growth of search on acelerartech.com across all platforms. Your job will be to develop, deploy, measure and optimize all aspects of SEOstrategy and tactics that will drive natural search traffic and conversion globally. You will also have business ownership of site search on acelerartech.com, improving the information find ability, and optimization of content to improve site searchexperience.
a)Enhance Search (SEO& Onsite) performance and drives quality and relevant traffic & engagement
b)Build and maintain link-building strategies and campaigns
c)Establish and report on search & conversion metrics, and track against company organizational goals
d)Serves as Search/SEO liaison between product groups, marketing, and the web development agency
e)Work cross-functionally with other content-producing teams to categorize and prioritize content for best search experience
f)Tactical SEO work such as optimization of existing content, improving site architecture, monitoring competitors, and keyword research
g)Devising, Developing and refining an SEO experimentation framework. Running A/B tests to understand which SEO strategies and tactics are most effective at impacting business goals
h)Partner closely with Paid Search Team to learn from Paid Advertising testing to integrate learnings into SEO content and Web Design/Layout; share SEO insights and develop a cohesive Search Engine Marketing strategy;
i)Direct & educate the IT and Content teams to implement SEO best practices to improve engagement with our global target audience.
ROLES & RESPONSIBILITIES
- BASIC QUALIFICATION
- 3-5 years of experience managing an SEO program in a large-scale global corporation
- Demonstrated ability to share the importance of SEO across the business and communicate the impact that technical structure, design, content, navigation, performance, and function have on SEO
- Proven experience building, leading, and executing upon an SEO roadmap
- Proven analytical skills, including the ability to analyze data, prepare and interpret reports, and communicate actionable results, findings, and recommendations to various levels of the organization
- Excellent verbal and written communication skills to all levels of the organization.
- Outstanding knowledge of Search Engine Algorithms and most recent updates.
DESIRED SKILLS AND EXPERIENCE
1.You will be responsible for managing all SEO activities to increase quality traffic on all major search networks globally
2.Perform ongoing keyword discovery, expansion, and optimization
3.Work with editorial and marketing team to drive Search best practices during content creation
4.Fundamental understanding of technical SEO issues, including site architecture optimization, site speed considerations, on-page and off-page optimization and keyword research.
5.Advanced knowledge of search engine algorithm ranking factors
7.Demonstrated understanding of SEO tools and platforms (e.g. Search Console, Google Keyword Planner, Majestic or Open Site Explorer, Google Webmaster Tools, Screaming Frog, Deep Crawl, Majestic SEO, AHrefs, etc.)
8.Experience with Google Analytics
9.Working knowledge of Paid Search and Social Media strategies are a plus
10.Experience with HTML and CSS (Drupal) are a plus
11.Familiarity with Photoshop, Illustrator, and InDesign are a plus
SALES AND MARKETING
DESIRED QUALIFICATION REQUIRED
ART/ HUMANITIESBUSINESS ADMINSTRATIONCOMPUTER APPLICATIONSENGINEERING/ TECHNOLOGYSCIENCE
Acelerar Technologies Pvt Ltd
Acelerar is one of the leading BPO outsourcing companies in India and a global brand offering reliable and result-driven BPO outsourcing solutions for overseas clients.